As I approached the train the other night, I passed one of the guys who sell booze from a cart at the top of the platform. On his menu was the usual lineup of potables: beers, whiskeys, wines, their brand names typed up nicely next to their prices.

But the man had added another beverage option: “Mike’s Hard.”

Yes, simply, “Mike’s Hard.”

Would it have killed him to write out the whole of “Mike’s Hard Lemonade”?